COMPANY IMAGE: the first impression is what counts

The personal image is your cover letter and you are the image of the company where you work.

Companies are affected positively or negatively by the personal image that their employees project and transmit. What clients think about the company is motivated by the impression they have received from its workers, not only by their professional skills, but also by what the worker has transmitted with their physical image: verbal, non-verbal and attitude .

In the same way that you have to be the day in knowledge, skills and competences, you have to know how to treat your personal and professional image without frivolity and as what it is: a communication tool of great value.

A successful professional image is one that knows how to project and transmit your personal essence, attitude, skills and professional skills in a harmonious and authentic way.

The formula for success is as simple as it is almost mathematical:

External Image + Expression + Social Skills + Attitude = Image Codes

External image: clothing and accessories, body and facial typology, hairstyle and makeup, colors, hygiene, etc.

Expression: it is divided into non-verbal communication (gesture, postures, facial expressions, para-language, proxemics, etc.) and verbal communication: words.

Social skills: they are the set of behaviors and capacities that allow interacting and relating to others. A "hello" or "good morning in the morning", the treatment, the punctuality, etc.

Attitude: behavior that is used and differentiates positively or negatively in an action.