In a market this tight, better not go it alone — here's what Jávea, Dénia, Moraira & Calpe are doing
In a market as tight as the one the Marina Alta is living through right now — with prices climbing close to 20% in a single year and demand that shows no sign of easing — the smart move isn't to buy or sell on your own. It's to go hand in hand with a professional who knows the ground in detail: the real figures for each area, the exact moment the market is in, and how to position or value a property without leaving a single euro on the table. That's exactly what we do at Blue Med Services: we combine rigorous market analysis with a tailored design and communication strategy, so every decision gets made on data, not intuition. The first step is our 360º Diagnosis: a complete picture of your property, or the one you have your eye on, before you commit to anything.
And this week's figures explain exactly why it pays to have someone in your corner. The “Vivienda en Costa 2026” report from Tinsa by Accumin, using first-quarter 2026 pricing, names Jávea, Teulada-Moraira, Dénia and Calp as the four most expensive municipalities in the entire Valencian Community. In Jávea, prices now average €3,455 per square metre, up 22.8% in a year. Teulada-Moraira sits at €3,292/m² (+19.5%). Dénia is at €2,837/m² (+21.3%). Calp follows at €2,830/m² (+20.4%). For context: the average along the Alicante coast is €2,201/m², and the regional average is just €1,660/m². We're well above both.
The flip side? Buying effort — the share of household income a typical buyer needs to put towards a home — has climbed to 69% in Jávea and 64% in Moraira, far beyond the 30% generally considered sustainable. That's pushing more buyers slightly inland: El Verger, for instance, has seen prices jump 305% in five years according to Fotocasa (from €1,016 to €4,118/m²) — a clear sign demand is spreading beyond the immediate coastline.
Who's buying? Figures from pisos.com and Spain's Land Registrars' Association show that 44.65% of all property purchases on the Alicante coast are made by foreign buyers, mostly from elsewhere in Europe. It confirms what we see week after week on viewings: British, German, Belgian, French and increasingly other international buyers looking here for more than a holiday home — they want an investment that actually makes sense.
With four towns competing for the title of “most expensive in the region”, the gap between selling well and simply selling fast comes down to how a property is presented and positioned. And if you're buying, telling a genuinely strong opportunity apart from a home riding the general hype on price alone can be worth real money. That's not something another listing on a portal gives you — it takes a strategy built around this specific area and these specific numbers.
If you'd like to know what the 360º Diagnosis would say about your property, or the one you have your eye on, get in touch — I'd be glad to go through it with you.
Warm regards,
Leticia Castellote
Blue Med Services
+34 636 168 306
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